GTM at AI Conferences: A Playbook for Predictable Pipeline

The GTM Conference Playbook: Turn AI Events Into Predictable Pipeline Stop burning six figures on "brand awareness." Start building repeatable GTM machinery that converts conference spend into qualified pipeline. What GTM Leaders Will Master: • Pre-event targeting: Identify and prioritize ICP accounts before you land • Field sales activation: Turn booth traffic into qualified meetings in real-time• The 48-hour GTM follow-up: Why speed-to-lead beats polished collateral • AI-powered nurture sequences: Maintain prospect relationships post-event at scale • CFO-ready attribution: Frameworks to prove event ROI to your board and investors Built for GTM Leaders Who: • Attend AI conferences to generate pipeline — not just "make connections" • Need to answer "What's our CAC from events?" with actual numbers • Run repeatable playbooks across portfolio companies or sales teams • Are done with "vibe-based" conference strategy Bring: Your last conference expense report. We'll audit your GTM efficiency live. Co-located with AI Engineer's World's Fair at Moscone West. Workshop format: 90 minutes,…