The NYC Breakfast Club: Checkout the Future

For ten years, checkout barely moved. A button, a form, a person filling it out. That's ending. Fast. This breakfast is for the operators who'd rather see it coming than read about it six months late. No "AI is the future" keynote. Just a small room of DTC operators working through what's actually changing in how people, and increasingly machines, buy. You'll get one PDQ data slot with cross-brand checkout benchmarks you won't see anywhere else, and a panel on the question most brands are quietly avoiding: when the customer isn't the one clicking, what is your checkout even for? Presented by PrettyDamnQuick, in partnership with Shoplift and Order Protection. Three angles on the same journey. Shoplift works the part before the buy, testing pages, prices, and themes until the data picks the winner. PDQ owns the buy, the last clicks where the sale holds or breaks. Order Protection takes the part after, turning a lost or stolen package into a second sale instead of a refund. Before, during, after. Speakers Harry Roth | Director of Ecommerce, AS Beauty Runs digital commerce across one of…