Winning Sales Strategy & Execution

Join the GTM Leader Society's CRO and RevOps Executive Council and Harvard Business School Association of Northern California for an evening with Frank Cespedes , Harvard Business School Professor and author of Aligning Strategy and Sales and Sales Management That Works . Frank will present his framework for linking go-to-market execution to strategic goals: how to translate strategy into customer-selection and sales-call criteria, and the core management levers that separate high-performing commercial organizations from the rest, including account management, hiring and development, compensation, and how to measure sales effectiveness. That will be followed by a fireside chat with AJ Gandhi and an open audience Q&A. Agenda 5:30 – 6:00 PM: Registration & Networking 6:00 – 7:30 PM: Presentation and Fireside Chat with Q&A (Aligning Strategy & Sales, Managing Sales Talent, Working as an Integrated GTM Team) 7:30 – 8:30 PM: Networking Reception Date: Monday, July 13, 2026 Time: 5:30 p.m. - 8:30 p.m. PT Location: Rippling, 430 California St 18th floor, San Francisco, CA 94104 Frank…