Branding 360° | Design Aesthetics With A Touch Of AI

Your brand already has a visual language, whether you’ve defined it or not. From the way you use spacing to the way you frame images, these choices shape how others perceive your brand. While it may come more naturally to some and take hours to evolve for others, we as humans have an innate draw to aestheticism and can always further enhance how we exemplify it. In this three-hour workshop, designer Echo Zhou will support you in evaluating and articulating your personal style, whether in relation to your personal Instagram, your startup, or your creative practice. Together, we’ll translate your instinct into a system. What you’ll walk away with | Your own Visual Grammar Sheet → A clear map of your colors, typeface, use of space, signature treatment, and the one thing you never do. A reference for every piece of content you create from here on. Your own AI assistant → Built in the workshop, trained on your aesthetic, ready to check posts, brainstorm visuals, and support copy drafting. Yours to keep. A first look at Midjourney image generation → see what it can open up for visual…