Build Your Raise Strategy

Raising capital isn’t just about having a good pitch - it’s about running a smart process, telling the right story, and making strategic decisions at every stage - from prep, to pitch, toward creating momentum, urgency and fomo, to filling the round on the right terms. This workshop is designed for founders who want to raise more money, faster and at a higher valuation. Ross Richmond works closely with founders navigating active raises, helping them refine positioning, pressure-test strategy, and execute a process that actually converts. In this session, he’ll walk through tactics at every stage and how to think about your raise from the outset all the way to money in the bank - and where most founders go wrong. It will be perfect for all founders raising a pre-seed SAFE through their first seed round. There will be a Q+A at the end where founders can ask questions about their specific raise and strategy. Ross Richmond Ross spent eight years as Co-Founder and Co-CEO of Arrive Recommerce, raising $25M and leading through multiple fundraising cycles, hype cycles, and operational…