Building the B2B Brand

Some of the most interesting brand and product work happening right now is in B2B, and it almost never gets talked about. Hypha is hosting an intimate gathering for people building B2B brand and product in the AI-native world. When you build B2B, you're designing for someone who lives in your product all day, knows it cold, and often didn't even pick it themselves. Building a real brand experience for that person is a specific, underrated craft. If you're a designer, founder, or builder in this space: come hang with fellow builders. We'll grab coffee in the park and walk over to Config together!