Conference Strategy for Innovators ? Maximizing the Value of Every Event

Conferences and trade shows are some of the most valuable—but most underutilized—tools in the innovation journey. For hardtech founders and product teams, these events are more than networking opportunities; they are a direct path to understanding customer needs, validating ideas, building partnerships, and increasing market visibility. This workshop helps founders and teams rethink how they approach conferences, whether attending as a participant or exhibiting on the show floor. The workshop explores how to strategically prepare before the event, maximize interactions during the conference, and translate connections into long-term opportunities afterward. The workshop addresses how innovators can use events to better understand users and…