How to Find, Close & Keep Your First Customers

The first customer doesn't come from a playbook. They come from cold messages that probably shouldn't have worked, conversations that almost fell apart, and a stubborn refusal to take no as a final answer. For this fireside, we're bringing in two founders who cracked early customer acquisition in some of the hardest environments to sell into — biotech labs and hospital systems without a brand, a marketing budget, or a warm intro list to lean on. Speakers Luis Alvear — Founder & CEO, Dimenso Luis is building Dimenso, an AI platform for scientific labs that uses smart glasses with voice and computer vision to capture experiments as they happen, turning live lab work into structured, searchable records that plug into existing lab systems. Before starting Dimenso, Luis was one of the first…