
Relationships First, AI Second: A Sales & Marketing Playbook for Small Business (June 10)
About This Event
In a world drowning in AI slop, trust, relationships, and credibility are the only currency that still works. The good news: used intentionally, AI doesn't replace the human side of sales and marketing. It frees you up to be more present in it. Most small business owners get stuck in one of two ditches: freezing up on AI altogether, or automating the wrong things and damaging the trust they spent years building. This session is about the third path: intentional implementation. The lower-level work AI is genuinely good at, the moments where your human judgment is irreplaceable, and how to tell the difference. In this hands-on 2-hour workshop, you'll walk away with a clear-eyed view of where AI adds real value in your sales and marketing process, and where it has no business being. You'll…
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Date & Time
Wednesday, June 10, 2026
8:00 AM - 10:00 AM
Location
Boston, MA