The New Demand Stack for CMOs: Search, AI, and Full-Funnel Agentic Discovery | Invite Only Roundtable For Marketing Leaders

Most CMOs and Marketing Leaders are being told that AEO and GEO are a black box. Today’s demand engine feels increasingly unpredictable. AI decides what gets surfaced, recommended, or cited. Clicks are disappearing. Attribution is breaking. And for many teams, AI search still feels like something happening to them, not something they control. But beneath the noise, there is structure. There is math. And there are clear levers leaders can pull. This closed-door CMO roundtable is a leadership conversation on how AEO and GEO are evolving into a real demand generation engine in the AI search era. We will discuss: What actually drives visibility, recall, and trust inside LLM-driven search The underlying mechanics behind AEO and GEO, without the jargon How CMOs are operationalizing this across content, brand, SEO, and demand teams How to think about measurement when traffic is no longer the primary signal Pepper has been working with LLMs and AI-native content systems since the earliest days of generative AI (became the first 50 users to ever access GPT-3) Today, we are seeing AEO and GEO…